Wooden

Wooden is a speculative brand identity exploring solid wood, slow living and quiet interiors. The mark draws on ritual gestures and organic tree-growth patterns, built on balance and symmetry. Around it, I shaped a neutral, architectural palette of soft sand, walnut grain, stone dust and charred wood, paired with an editorial type system in Canela and Archivio. The first product story, the NIDO armchair, shows how the identity lives across product storytelling, social assets and early web layouts: a small, self-contained design universe built to feel calm, crafted and timeless.