Fulx

Elegant by day, underground by night

Year

2023

CLIENT

FULX COCKTAIL BAR

SERVICES

BRAND IDENTITY, LOGO DESIGN, ILLUSTRATION, MERCHANDISE, POSTER & MENU DESIGN

FULX is a cocktail bar that moves between two worlds: the elegance of a well-crafted drink and the raw energy of the underground scene. The identity lives in that tension. A bold, compact wordmark with a sharp, cut-through detail sets the tone, while a deep teal palette and minimal compositions keep it refined.

For the merchandise, I drew a playful illustration full of nightlife icons: vinyl, disco balls, cocktails and dancing figures. Posters, billboards and the menu complete a brand that feels both polished and alive.