Dior Saks

A carousel of dreams on Fifth Avenue

Year

2024

CLIENT

DIOR / SAKS FIFTH AVENUE, NEW YORK

SERVICES

FAÇADE DESIGN, GRAPHIC ENGINEERING, COMPONENT DESIGN, PRODUCTION SUPPORT

For the holiday season, Dior transformed the ten-story façade of Saks Fifth Avenue into the Carousel of Dreams: the largest takeover in the store’s history. Working within Terotecna’s team, alongside engineers and architects, I helped bring Dior’s vision to life at architectural scale. I studied the 3D models and dimensions, and designed the carousel’s components: butterflies, flowers, stars and four-leaf clovers, each one broken down into printable, cuttable and buildable parts. I coordinated with external suppliers and supported production through every step, turning a luminous dream into a structure that lit up Fifth Avenue.