Lotto Max
Playing made simple
Year
2024
CLIENT
WCLC – Lotto Max (concept)
SERVICES
REBRANDING,CAMPAIGN
Lotto Max is one of Canada's most popular lotteries, but its digital experience in Western Canada felt outdated: crowded pages, small text and too many elements competing for attention. This project reimagines it from two angles.
On the website, I simplified navigation, gave the jackpot center stage and organized games into a clear, mobile-first layout that makes playing feel easy and trustworthy.
On social media and digital billboards, I developed campaign concepts built around speed and emotion, from "Busy day? One quick tap" to "What if tonight changes everything?", always balanced by clear, responsible gaming messages.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><g d="M 4.268 2.119 L 4.268 0 L 16 0 L 16 2.119 Z M 16 11.637 L 13.87 11.637 L 13.87 0 L 16 0 Z M 1.509 16 L 0 14.504 L 13.563 1.058 L 15.073 2.553 Z" fill="transparent" height="16px" id="FS4wud4HL" width="15.999999631566766px"><path d="M 0 2.119 L 0 0 L 11.732 0 L 11.732 2.119 Z" fill="rgb(15, 14, 14)" height="2.1187359513420594px" id="P5kIJB7Ko" transform="translate(4.268 0)" width="11.73219480873486px"/><path d="M 2.13 11.637 L 0 11.637 L 0 0 L 2.13 0 Z" fill="rgb(15, 14, 14)" height="11.636652122173734px" id="xBplekXaY" transform="translate(13.87 0)" width="2.1296344887445002px"/><path d="M 1.509 14.942 L 0 13.447 L 13.563 0 L 15.073 1.496 Z" fill="rgb(15, 14, 14)" height="14.94221869628454px" id="DEz5S9WYM" transform="translate(0 1.058)" width="15.072818848944806px"/></g></svg>)
